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#TransformationSeduction, a look into Clare Waight Keller’s vision for Givenchy

Feline seduction

#TransformationSeduction, a look into Clare Waight Keller’s vision for Givenchy
Watch Waight Keller’s debut video teaser, titled ‘Transformation Seduction’, before she makes her official debut for Givenchy at fashion week

You've seen the teaser images back in July—now watch as those mysterious black and white visuals come to life in this teaser film by Clare Waight Keller. The newly-appointed artistic director for Givenchy showcases her vision for the brand in the short film: elegant yet seductive with an aura of mystery.

 

Her direction reflects founder Hubert de Givenchy's vision of the woman he designed for: "She has an extraordinary flair for looking dressed with practically nothing. She knows how to look in a mirror, pose, and make whatever she is wearing chic. And since simplicity is the only thing she likes, she is always faultlessly elegant."

Besides a curated selection of new faces, five cats star in the campaign, wearing custom Givenchy collars. The feline focus was inspired by a collection of silk prints from 1953, which featured a photo-realistic cat with orange eyes.

 

The striking teaser film paves the way to Waight Keller's first collection for Givenchy, which will unfold at Paris Fashion Week this Sunday, 1 October 2017.

 

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Givenchy names Clare Waight Keller as the new artistic director 

 

Su Fen Tan

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