Search

F is for Fendi’s fearless free runners

Ready, steady, jump!

F is for Fendi’s fearless free runners
The Italian luxury fashion house unveiled the latest addition to its digital platform featuring world-record parkour talents Katie McDonnell and Erik Mukhametshin

Earlier this year, Fendi introduced a new made-by-millennials-for-millennials communication platform which serves as a creative outlet to "share contents and experiences relevant for this generation" while conveying the Fendi DNA. Named "F is For...", the platform is split into five categories: Freaks, where the brand's manifesto can be found; Fulgore, which is focused on fashion editorials; Faces, featuring people in the F is For... community; Freedom, where you can discover the best places to go to in the world; and Fearless—a place for artists to showcase their talents.

 

So far, the platform has featured personalities such as music artists Cailin Russo and The Martinez Brothers, but for this month, the brand is going physical with two parkour talents added into the mix. Katie McDonnell and Erik Mukhametshin, who hold world records for parkour, flaunted their talents and skills at Fendi's headquarters at Palazzo Della Civiltà Italiana. Dressed in the brand's Spring/Summer 2018 leisurewear collection, the real-life couple performed around the building and on its rooftop against the Roman sky, exuding a fun, free and fearless vibe, which is essentially what the creative hub embodies.

 

Watch the exhilarating video below:

 

Related articles

Buro 24/7 Selection

Joan Kong

  • Image: Fendi

Leave a comment

Download more