For the first time ever, Dior Homme has appointed a Hollywood celeb to represent their fashion ad campaigns. This time it's the smouldering British heartthrob Robert Pattinson, who has moved past his (not-so) glory days circa Twilight and Harry Potter, now giving star performances in poignant dramas such as The Childhood of a Leader and Maps to the Stars. Dior Homme and Pattinson's collaboration isn't the first, for the actor has been the image for Dior Homme Fragrance since 2012. Take a look at the campaign images here:

Robert Pattinson is the new face of Dior Homme AW16

Robert Pattinson is the new face of Dior Homme AW16

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