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Burberry February 2016 to be showcased live on Apple TV, in-store and online

Major game changer

Burberry February 2016 to be showcased live on Apple TV, in-store and online
Burberry will be following the 'see now/buy now' system for their February 2016 womenswear collection

In a few hours' time, Burberry will be presenting its February 2016 collection to fashion buyers, editors and many of fashion's VIPs. But shortly after, you can explore the very collection yourself in selected flagship stores, on Apple TV and on Burberry.com, along with pre-ordering selected products directly from the runway. This February collection will be presented at the Burberry 121 Regent Street flagship store for a week, then moving to the Faubourg Saint-Honoré store in Paris.


This system is one of the many firsts for the label as of late, another of which will be its womenswear collection's new 'Burberry' label that unifies Prorsum, London and Brit lines. Synonymous with their burgeoning digital marketing presence, the collection's looks, designs and products can be viewed in greater detail using Apple Remote thanks to the Burberry App for Apple TV. Interested in a specific look? Request a call from dedicated Burberry Customer Services Consultants to pre-order select pieces from the collection.

Catch the livestream of the show at 9pm Malaysian time tonight (Monday, February 22, 2016) on burberry.com, Facebook, Instagram, Twitter, Google+, and YouTube.

 

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