If there is a designer brand that knows a thing or two about bag charms, it has got to be Fendi. From the Bag Bugs to Karlito and ABCharms, the Italian house's cheeky add-ons may be small but they definitely pack a punch. The latest addition to the furry family is this season's ABClick, a new range of trendy alphabet jewel-charms with a touch of fur.


Making its debut on the Resort 2017 runway, the ABClick charms perfectly embody the Maison's signature. Chic and fun, the twenty-six letters are created in glossy gold-finish metal and embellished with funky coloured fur. Taking personalization to the next level, you get to pick your initial, combine it with other fun symbols or play with multiple letters. Also, thanks to the practical and innovate mini hook, the furry accessories can be clipped on to not just bags but necklaces, wallets and even shoes. Personalization and versatility? Consider us charmed.

 

Get inspired on how you can make your own statement in the campaign video below:

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