How was Italy like in the 1920s? What interest the people living in that era? What was life like for the young Salvatore Ferragamo? 1927 the Return to Italy follows the voyage of the designer as he journeys from his small village Bonito in the Irpinia region to the United States to further his knowledge in shoemaking and back again to Italy in 1927. This year marks the 90th year of his return to Italy where creative ideas and artistic experimentation were the order of the day.

 

"Ferragamo arrived in Florence at a time when discussion revolved around the idea of returns: a return to order, a return to the trades, a return to national traditions," reads the press statement.

This exhibition currently being held at Museo Salvatore Ferragamo in Florence is a story of the handicrafts to the establishment of an industry, an exploration of the tastes of time and the designer's view of his contemporary culture.

 

Spanning eight rooms, the exhibition will present many works of art by Maccari, Martini, Thayaht, Gio Ponti, Rosai, Balla, Depero and others. This is in addition to clothing and fabric from the era, finely crafted objets d'art, photographs and advertisements. The highlight would of course be the shoes created in the 1920s, which reflects Salvatore Ferragamo's close affinity with his contemporaries in the art world.

 

1927 the Return to Italy will run until 2nd May 2018 at the Museo Salvatore Ferragamo. Opening hours are from 10am to 7.30pm. More info here

 

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