As part of its latest New York Made campaign, Nike has collaborated with Brooklyn-based artist Brian Donnelly, or better known as Kaws, to give the Stanton Street courts in Sara D. Roosevelt Park an urban art makeover.

Nike presents New York Made: Stanton Street Court by Kaws

The project was supported by the New York City Parks and Recreation Department. A representation of Nike's deep roots in New York City, the New York Made: Stanton Street Courts by Kaws covers two side-by-side basketball courts, featuring the artist's signature colourful pop art design.

 

"I like the idea of public art because it reaches people in a casual way, and when they aren't necessarily looking for it," says Kaws. "My approach to the courts was very similar to how I would work on canvas. I wanted to find the sweet spot where it works visually and functionally - how it's broken up by the game's lines and works with my images. It will have an intimate effect on the players that use the court."

A photo posted by @kaws on

 

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