2015 is the year of reinvention for Clinique. Still fresh from the brand's launch of #FaceForward: a powerful and engaging global social campaign featuring some the most influential millennial voices - Margaret Zhang, Tavi Gevinson and Hannah Bronfman - the brand has also managed to innovate its beauty shopping experience closer to home.

Its new, pristine yet cozy 398-square feet boutique right here in Mid Valley Megamall houses practically everything you need from the latest makeup treats to skincare offerings (including a complete Clinique for Men skincare bay) and is a welcomed option in addition to the classic counter-shopping concept we've grown accustomed to for the brand.

Now open: Clinique offers a brand new shopping experience

What we like about the new open concept store design is that every product is within sight (and touch). You are encouraged to try on every shade of foundation and lipstick colour your heart desires at the makeup and skincare bars until you find something that really works for you. Plus, you'll also have beauty consultants and experts at your disposal to guide you through your most complete shopping experience yet. Just a heads up: the Chubby Sticks column is our favourite and if you're anything like us, you'll be trying on all colours and going home with a few in your shopping bag - don't say we didn't warn you!  

The Clinique boutique is now open daily from 10am to 10pm at Lot F093, First Floor, Mid Valley Megamall.