If you're a lippie junkie who's constantly on the lookout for the next long-wearing formula (staying power of up to eight hours) that comes with the pigmented intensity of a lipstick, you'd want to check out Estée Lauder's brand new moisture-rich Pure Color Envy Liquid Lip Potion, fronted by It-girl and face of the brand, Kendall Jenner. 

With the nourishing complex of hyaluronic acid, avocado oil, jojoba oil and sunflower oil, this liquid formula boasts continuous hydration — and better yet, you'll taste a delightfully fruity concoction of red currant, mandarin orange and apple blossom! As for the icing on the cake: you'll  get to take your pick from twelve universally-flattering, beautiful shades of nudes, corals, mauves and pinks.

Estée Lauder Pure Color Envy Liquid Lip Potion retails for RM 98 and is now available at all Estée Lauder counters.

Behind-the-scenes: Watch Kendall's Selfie Prank at the Campaign Shoot