Jason Wu for Caudalie: The iconic Beauty Elixir gets a designer facelift
Fashion meets French beauty
Caudalie's best-selling Beauty Elixir is a cult favourite for a reason: It's been touted as a must-have for actresses, stylists and models and is especially great to set makeup backstage at runway shows. For Caudalie founder Mathilde Thomas, her emotional connection to Beauty Elixir goes way back—the facial mist was inspired by the 16th century Queen Mary of Hungary's youth elixir, which Thomas reinvented with benzoin, myrrh, essential oils, and Caudalie's signature grape pulp extract.
But this time around, the Beauty Elixir gets a major facelift from longtime fan and client of Caudalie, Jason Wu. The luxury fashion designer has decked the bottle in black detailed lace from his Spring/Summer 2016 collection with sleek light gold hardware that's also in the same vein as his accessories.
Both Mathilde Thomas and Jason Wu share the inspiration behind this design upgrade:
What's the idea behind this Collector's Edition?
Jason Wu: "The Beauty Elixir is an impeccably crafted product. Both Caudalie and Jason Wu have an emphasis on crafting luxurious products that have the utmost attention to detail. When thinking about “dressing” the bottle I imagined how I intend to dress the Jason Wu woman, which is about refinement and sophistication. The lace—a code of the house, which I decided to apply to the outside of the Beauty Elixir bottle, is from my spring/summer 2016 collection. It is five individual laces embroidered together to form one piece. Each lace itself is incredibly delicate and seamed together by hand."
"I felt like this piece really embodied both brands in terms of craftsmanship and rare beauty. We had to recreate the pattern by hand to dress the bottle. We created a customized logo that worked in synergy among both brands, sketched the pattern on the bottle and dressed the top with a luxurious gold hardware found in the Jason Wu accessories that added the finishing touch."
Mathilde Thomas: "Jason’s showroom is just two blocks from the Caudalie New York offices so we were able to meet in person to discuss the design. I was so inspired by his intricate details of the lace he created for his Spring/Summer 2016 Collection that we knew it would fit perfectly on the bottle. For the design of the cap, we went with a signature gold accent on the Jason Wu Diane Bag. The result is a fine, sophisticated, luxurious object reflecting the world of fashion."
How do you personally use Beauty Elixir?
Jason Wu: "I distinctly remember the first time I used the Caudalie Beauty Elixir. A friend gifted me a bottle for Christmas and I could not believe what a dynamic product it is. I use it once in the morning straight out of the shower and to refresh throughout the day - it is especially great during show prep! The light scent of mint is a perfect refresher throughout the day and it immediately makes me feel revived."
Mathilde Thomas: "I had started using it even before it was launched. I use it in the morning and always on a long flight. I have a large bottle at home and the travel size in my purse. I swear, I must spray Beauty Elixir on my face at least twenty times a day!"
Beauty Elixir by Jason Wu for Caudalie is available in limited quantities of 500 bottles nationwide with an exclusive pre-launch today at Caudalie Boutique Spa in Bangsar Shopping Centre and selected Sephora stores. It will officially be available August 15 in all stores and on www.kensapothecary.com.my
Buro 24/7 Selection
Leave a comment
Buro 24/7 Selection
A glimpse into the mind and practice of Anniketyni Madian
Hollywood figures accused of sexual harassment after Harvey Weinstein
7 Things you can do this weekend: 18—19 November 2017
KL Scenarium is Malaysia’s first cocktail truck
Chanel's Cruise 2018 collection lets you channel your inner Greek goddess
Buro 24/7 Selection