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Beauty x Art: Fresh Collaborates with Jo Ratcliffe

In celebration of a beauty icon

Beauty x Art: Fresh Collaborates with Jo Ratcliffe
The iconic Rose Face Mask gets dolled-up by London-based artist Jo Ratcliffe for its 15th anniversary, and the results are pretty rosy

You may recognise her signature graphic, hand-drawn aesthetic and stunning kaleidoscopic animations from past collaborations with Louis Vuitton, Jimmy Choo and Lady Gaga. Now, Jo Ratcliffe extends her creative talents to Fresh in celebration of the Rose Face Mask's 15th anniversary.

"I began by looking at beautiful old botanical drawings of roses and thinking of ways of reinterpreting them into something more modern. I wanted to bring a kind of motion and to fill the space of the packaging in an irregular way, so that it felt a little wild and alive."

Beauty x Art: Fresh Collaborates with Jo Ratcliffe (фото 1)

"I began to paint with Indian and acrylic inks and layered this with a loose version of traditional roses, which I painted using gouache, finally bringing in layers of blue so there was a hint of something unexpected."

Beauty x Art: Fresh Collaborates with Jo Ratcliffe (фото 2)

This month, not only will you be enjoying the same wonderful hydrating and toning benefits for your skin with every limited edition jar of the Rose Face Mask, but you'll also be adding a piece of art and a slice of Fresh Beauty's history to your beauty library - we'll take one, thank you!

Fresh Limited Edition Rose Face Mask, RM240, is available at all Sephora stores.

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