If you've read all about Biotherm Homme's new game-changing miracle worker, Force Supreme Life Essence, you'd know that it is brand ambassador David Beckham's go-to skin saviour. The product's campaign sees Beckham sharing the "story of his life" through his tattoos in a film shot by acclaimed director Johan Renck.
This time around, Biotherm Homme is launching the #StoryOfMyLife campaign with David Beckham in Shanghai—guests are invited to create and share their life and skincare stories in a private animation box after Beckham's personal narrative on-stage. Alongside that, a Tattoo Bar will offer customised temporary tattoos done on guests and even their sneakers and iPhone cases. “We’re bringing the height of skincare tech together with digital-goes-real experience, to turn around the age-old concept that your life story is written on your face,” says Biotherm general manager David Fridlevski.
Catch the campaign launch virtually here via a livestream from Shanghai at 12pm Malaysian time to find out all about Biotherm Homme's new Force Supreme Life Essence and David Beckham's intriguing life stories.