A lip colour is probably the most versatile way you can highlight facets of your personality — red is for when you're feeling empowered, sensual, and even ready to take on the world, and blue is when your adventurous spirit takes center stage. With Make Up For Ever's new range of Artist Rouge lipsticks, the idea is that colour goes hand in hand with personality, as demonstrated by Swedish pop icon group Icona Pop here

Make Up For Ever Artist Rouge: A lip colour for every personality

What makes the Artist Rouge range stand out is not just its 46 intense shades for the bold streak in us — it is formulated with an innovative technology that has a specific pigment treatment to show off the original purity of colour. The colour pigments are grinded three times to reduce the size just so that it can reflect the light easily — just what you need for a traffic-stopping beauty look. Better yet, it boasts up to eight to ten hours of wear under all conditions, thanks to a complex of waxes such as sunflower seeds and candelilla, so you don't have to worry about losing the vivid hue of your lippie throughout the day. And if your pet peeve is dry, cracked lips when you sport a darker shade of lipstick, Artist Rouge's formula is incorporated with macadamia oil to retain moisture in your lips. A show-stopping lipstick that promises comfort and longwear in matte and creme formula? Need we say more?

Make Up For Ever Artist Rouge: A lip colour for every personality

 

Make Up For Ever Artist Rouge (RM110) is available at all Make Up For Ever and Sephora stores nationwide.

 

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